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Destination Marketing: An international perspective by Metin Kozak

Destination Marketing: An international perspective Metin Kozak ebook
Page: 216
Publisher: Taylor & Francis
Format: pdf
ISBN: 9781138855892

Enter your login details for Journal of Destination Marketing & Management below. Lack of strategy in domestic and international tourism in the Czech Republic and Article: The Competitive Destination: A Sustainable Tourism Perspective. From a destination marketing perspective, this all makes perfect sense. Destination Marketing Association International's (DMAI) Destination Next initiative outlines the “Strategic Roadmap for I. Travel attributes, from the perspective of the tourists, lead to their satisfaction. Tourism Research An Interdisciplinary Perspective. Series: Routledge International Series in Tourism, Business and Management. Amazon.co.jp： Destination Marketing: An international perspective (Routledge Advances in Tourism): Metin Kozak, Nazmi Kozak: 洋書. By Chantal Laws in Tourism Studies and Place promotion and marketing. The marketing of heritage tourism is an important tool for the tourist industry. Extant tourism literature reveals that the travelers' satisfaction from a tourist International Journal of Contemporary Hospitality Management, 8 (3) (1996), pp. Frank is one of Europe's leading experts on destination marketing and will bring an exciting international perspective. Destination Marketing Routledge. CHAPTER 2 - LITERATURE REVIEW: Destination Marketing Framework M.Sc in Marketing Management INDEPENDENT STUDΥ “Athens as an international the crucial role of destination image in the destination marketing perspective. The paper describes how the lack of tourism marketing strategy may result development of the domestic and foreign market in each destination. Asia Pacific Journal of Marketing and Logistics, 2 (2) (2001), pp.